| Impact, special achievements & commitments | | | Sundial Brands' mission is to create highly efficacious, affordable, accessible and compromise-free natural beauty and wellness products for all, under their SheaMoisture, Nubian Heritage, Madame CJ Walker, and nyakio brands. They do this by prioritizing social impact and purpose-driven business practices that put people and their needs (not profits) at the center of everything that they do. It is the democratization of natural beauty and wellness. Their philosophy is rooted in their belief that as a entrepreneurial global family business, to live their purpose and to realize their mission, they must fight to end the cycles of poverty in the places that they do business and in underserved communities around the world. With deep roots in West Africa and the United States, they are proud of their Fair for Life, Fair Trade certification, ethical sourcing, cruelty-free practices and B-Corp status, but they know it’s not enough and they can do better! Community Commerce is their purpose-driven approach to doing business which develops communities by providing access and opportunities that lead to sustainable economic value creation for individuals, their families and their communities through entrepreneurship and commerce.
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